Facebook will block certain ads if they're targeted by race
Facebook is taking more steps to address accusations that it enables advertisers to illegally discriminate by race.
The social network announced Tuesday that it would begin using its artificial intelligence tools to identify ads for housing, credit and jobs, then shut them down if they are targeted by "ethnic affinity" -- essentially Facebook's proxy for race.
SEE ALSO:Facebook sued over ads based on racial preferenceWhen Facebook recognizes that an advertiser is attempting to buy an ad in any of those categories, a window will now appear asking the buyer to confirm that they are following the company's discrimination rules.
Facebook is also tightening the language of its ad policy to make clear that advertisers should never discriminate around any of a number of personal attributes, including disability, gender identity and genetic condition.
"We heard concerns that discriminatory advertising can wrongfully deprive people of opportunities and experiences, particularly in the areas of housing, employment and credit, where certain groups historically have faced discrimination," a spokesperson wrote in a blog post announcing the changes Wednesday.
Facebook's ad discrimination problem first came to light with a ProPublicainvestigation last fall alleging that the platform enabled advertising that would be illegal under federal civil rights laws.
The company countered that its "ethnic affinity" tag -- which groups users by their interest in a certain race -- was different than actually identifying users by ethnicity.
Nevertheless, the company made some bare-minimum changes to its policy the following week and announced that it would look into more tools to address the problem. Facebook claims its solution was shaped by discussions with "policymakers and civil rights leaders" it has since had.
Featured Video For You
Facebook's new Privacy Basics
(责任编辑:资讯)
- ·What to expect when a tech bubble bursts
- ·抢抓农时冬种忙!广州从化推进“双季稻+”种植、荔枝高接换种
- ·“后高考经济”持续升温 考生消费还须理性
- ·全市首个“春苗图书室”落户汉源县唐家镇富春小学
- ·US to oppose North Korean worker dispatch to occupied Ukrainian territory: State Dept.
- ·12岁青岛女孩画出自由快乐 王钰嘉呈现彩墨作品
- ·一年影片票房超100亿!青岛东方影都加速构筑千亿级产业链
- ·缁湡淇濊垂鍗犳瘮71.5% 鏂板崕淇濋櫓2021骞翠笟鍔$粨鏋勮壇濂絖涓浗灞变笢缃慱闈掑矝
- ·How to unblock Xnxx for free
- ·雅安市市场监督管理局举行网络安全交流座谈会