Facebook snaps up ex
Time to be worried TV execs: Facebook seems to be getting serious about original programming.
On Facebook (where else?), Mina Lefevre announced Wednesday she would be joining the company as its new head of development. Formerly executive vice president and head of scripted at MTV, Lefevre said she was excited to embark on the "new adventure."
"I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook's original content ecosystem...well, that just seems like a dream!" she wrote.
SEE ALSO:Legal action over boxing livestream highlights Facebook's piracy problemHer hire is the latest sign Facebook's getting serious about hosting original programming. In late January it flagged that long videos that managed to hold viewer attention would get a "slight" priority in the newsfeed, and it's reportedly looking at creating a video app for set-top boxes that would host premium content.
Of course, this also comes after it paid brands like BuzzFeed(and Mashable) to create live video for the platform.
Lefevre will joinCollegeHumorcofounder Ricky Van Veen at Facebook, who started as head of global creative strategy with the company in mid-2016.
"We're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook," Van Veen told Business Insiderin December.
Facebook will have rivals in this space, though none that are able to match the company's dollars or user base. Snapchat's parent company Snap, shortly set to go public, also has TV-style ambitions.
Snap recently wooed Michael Lynton away from Sony's entertainment division, and has invested in original programming on the app, including the political show Good Luck America.
Facebook has been approached for comment.
Featured Video For You
The hidden clues lurking in the 'Stranger Things' Season 2 trailer
TopicsFacebookSocial Media
(责任编辑:产品中心)
- ·13 Places to Find Little Legends and Compact Cryptids
- ·FIFA proposes mandatory maternity leave
- ·The Mega Sg makes Sega Genesis games worth collecting
- ·Brazil beat Uruguay as Cavani sent off
- ·Apple Watch bands: 5 favorites to consider as Apple Watch 10 looms
- ·FIFA proposes mandatory maternity leave
- ·Prince George is tired of your niceties and wants you to board the plane immediately
- ·Trump is, um, thinking about pardons already
- ·Malan retires from international cricket
- ·The ACLU is way too busy for your hamburger debates
- ·Foreign, multicultural students rise amid declining school population
- ·Toyota packages up a 'crate' fuel cell module you can use for anything
- ·Lyft follows Uber further into healthcare market with rides for patients
- ·Argentine great Javier Mascherano retires aged 36
- ·Aricell CEO arrested in first case under industrial accidents law
- ·Madame Tussauds reinstates Beyoncé wax figure after lighting adjustments
- ·游人素质提高 文明出游成风尚
- ·Moon says dialogue with N. Korea 'impossible'
- ·21 Lost and Lonely Cemeteries
- ·Otter app transcribes any verbal conversation into searchable text