Is Apple neglecting the Mac?
Apple is getting serious flak this year from diehard Mac fans for losing sight of what its "real" users want in a new machine.
Take the new MacBook Pros. Rather than update them with significantly greater performance or extraordinary battery life, Apple chose to make them thinner and lighter, swap the keyboard with shallower keys and replace all of the ports (MagSafe, SD card, HDMI, etc.) for USB-C.
SEE ALSO:Shots fired: Microsoft calls the new MacBook Pro a 'disappointment'Moreover, Apple has been accused of letting its desktop Macs languish. Mac fans aren't wrong to feel abandoned; the Mac Pro hasn't been updated since 2013, the iMac in over a year and the Mac Mini in over two years.
Despite Apple CEO Tim Cook's recent reassurance that "great desktops" are coming in 2017, a new report from Bloomberg'sMark Gurman suggests Apple really is neglecting the Mac.
Gurman's usually reliable "people familiar with Apple's inner workings" say "the Mac team has lost clout" with Apple chief design officer Jony Ive and the company's software team. Compared to the old days, the report claims new Macs don't get the same attention from Ive as they used to.
The Mac team is said to be burdened with developing two concepts simultaneously for new products.
The report goes on to say Apple was reportedly working on new MacBook Pros with even longer-lasting batteries that would have used "terraced" battery cells: batteries that are contoured to take advantage of every bit of space within the laptop's chassis (like the batteries in the 12-inch MacBook). But those batteries reportedly failed a key test and Apple chose to "revert to an older design" to still launch by the holidays.
Additionally, the Mac team is said to be burdened with developing two concepts simultaneously for new products, in the event one doesn't meet expectations.
The report cites the development of the 12-inch MacBook and how there were initially two versions, one that emphasized thinness and lightness and another prototype that was heavier.
The thinner MacBook ultimately won and was shipped; single-USB-C growing pains and all. Furthermore, the Mac team apparently wanted to refresh the skinny MacBook this year with Touch ID and a second USB port, but Apple once again chose to go with a more modest update, leading to some to feel the second-gen MacBook was still a disappointment.
As for exciting new desktop Macs that'll restore faith to the biggest of fans, the report claims the updates for 2017 will be modest with mostly USB-C ports and new AMD graphics chips. MacBooks will reportedly also get minor performance bumps.
Maybe it's really time to take a look at Microsoft's Surface competition.
Featured Video For You
We played around with the new MacBook Pro — and here are our 3 favorite features
TopicsAppleMacBook
(责任编辑:关于我们)
- ·Gastro Obscura's Guide to Where to Eat in Nashville
- ·Rudolph is the only good reindeer
- ·North Korea leader's sister slams joint South Korea
- ·爱心展板进校园 警校共育促安全
- ·A Barbie flip phone is here from HMD
- ·Koch heir's awful shirt line is proof money can't buy taste
- ·Griezmann attempting to find his feet on rocky ground at Barca
- ·How the White House press conference became 2017's must
- ·Bernie Sanders’ DNC speech sounded like everyone else’s. That’s astonishing.
- ·国家二级保护动物果子狸回归森林
- ·GPU Mining is Dead, Where are my Cheap GPUs?
- ·Tidal power system will use an underwater kite to generate electricity
- ·More than 200,000 Koreans sign petition against upcoming queer festival
- ·2013年全国U14男子篮球集训赛在我市火热开赛
- ·Apple's iPhone 17 will come with a huge RAM upgrade, report claims
- ·Moon apologizes for likely missing minimum wage target
- ·市车管所清理排查汽车维修企业
- ·改善群众出行条件 把每分钱花在刀刃上
- ·This shark lives for centuries. Scientists discover how it resists aging.
- ·Google Wallet is making it easier to save passes, IDs and more